The rebranding of these medications shows a link between music and medicine.
This approach uses lyrics from singers who wrote about their life experiences, taking
This approach uses lyrics from singers who wrote about their life experiences, taking
lines that match the purpose of each medication. The goal is to create a more relatable
and accessible experience with these medications.
(Rebranding, Typography, Packaging, Poster Design)
Jasmin Moallem sings, “Unstable is an understatement”, a sentence that gains extra meaning in today’s reality.
From this position, I’ve chosen to demonstrate how I deal with my own instability in daily life.
The collaboration between Cipralex and Jasmin Moallem was born from the fact that her story speaks to so many people.
Her journey of balancing between anxiety and happiness shows that even at the peak, life isn't always perfect.
This balance mirrors what Cipralex helps with- managing those ups and downs. Jasmin’s honesty makes her super relatable,
and together they can break the stigma around mental health while promoting Cipralex as a way to find balance.
I smoke daily, but in stressful situations and with the sense of instability, I find myself smoking more, just to try to stabilize myself.
This is why I’ve chosen to demonstrate in this poster my way of dealing- through a daily but unstable scene, in a bit of a humoristic
yet dramatic way, somewhat like instability itself.
Itay Zvulun sings, “Teachers called me flying”, a sentence that holds special meaning for people facing ADHD challenges.
From this position, I’ve chosen to demonstrate how I deal with my own ADHD challenges based on my educational experiences.
The collaboration between Attent and Itay Zvulun stems from the fact that his song connects with students who feel
out of place, especially those with ADHD. This theme mirrors what Attent helps with- supporting people facing ADHD challenges in their educational experiences. Itay’s authenticity makes him relatable, and together they can destigmatize
ADHD while promoting Attent as a helpful resource.
ADHD has been part of my life since I was young, it always brings up memories of feeling out of place and disconnected in school. That’s why I chose to demonstrate in this poster my way of dealing- the chosen sentence has a nostalgic connection to my school days when I took Attent. The poster you see is constructed by Attent pills, adding a touch of creativity and humor.
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